Download Anatomy of a Trend by Henrik Vejlgaard PDF

By Henrik Vejlgaard

Why do thousands of individuals prove donning an identical form of clothing?What makes humans swap their tastes in foodstuff, song, and cars?It's as a result of trends-the strong strategy of swap that is affecting each around the globe.Drawing on his groundbreaking study, development sociologist Henrik Vejlgaard reveals crucial clues approximately how developments emerge and pass mainstream and examines the influential people who make this happen.Throughout are real-life tales of either well-known and nameless movers and shakers who've had world wide effect in altering our sorts of residing, together with enterprise leaders, designers, and artists, whereas additionally conveying the interesting improvement of little-known traits that completely illustrate the trend's existence cycle. Anatomy of a pattern explores each point of this outstanding process-making it effortless that you can enjoy the strong social dynamic that factors traits to take off and spread.Vejlgaard can provide the instruments and information you want to capitalize on each level of the fashion approach. As you achieve perception into this point of human habit, you are going to higher comprehend traits and the way they impact society, and eventually learn the way you could expect destiny wishes.

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In his book POPism, Andy Warhol wrote about Max’s Kansas City: “Max’s was the exact place where Pop art met Pop life . . ” The restaurant attracted an amazingly diverse group of THE CAST OF CHARACTERS 55 people—celebrities such as Mick Jagger, Jane Fonda, Bob Dylan, Jim Morrison, and Warren Beatty; politicians; Manhattan socialites; photographers; models; hairdressers; Hells Angels; drag queens; artists such as painter Robert Rauschenberg; and punk rock singer Patti Smith. There have been and are many places like Max’s Kansas City where this kind of mingling takes place.

As a result, gay men began to drink Absolut. This helped catapult Absolut to the top-selling vodka in the United States. A survey of American consumers’ early online consumption around 2000, carried out by the advertising agency Witeck-Combs in cooperation with Harris Interactive, showed that among gays and lesbians, 28 percent engaged in online bank transactions, whereas only 21 percent of heterosexuals did so. Among gays and lesbians, 26 percent had bought from online auction houses, whereas only 19 percent of heterosexuals had done so.

As the African American hip-hoppers became more and more visible, becoming the idols of Caucasian middle-class teenagers, Tommy Hilfiger became one of the popular brands of the 1990s, first among hip-hoppers and later among young people outside of the African American neighborhoods, increasing the brand’s sales volume inside and outside of the United States. In Japan, Tokyo has one of the world’s most visually expressive youth cultures. This is why many fashion designers in the 1980s started traveling to Tokyo for inspiration.

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